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The use of innovative fundraising tools and techniques has been essential to quickly meet the needs of the Italian healthcare system in the Covid-19 emergency The purpose of this work, after a review of the theoretical and academic debate on fundraising in healthcare in Italy, is to present the main trends in the use of fundraising tools and techniques to support the national healthcare system Through a Systems Thinking model, it will be shown that online donations, and in particular crowdfunding, are proving to be a powerful, positive and effective tool to face the current emergency Copyright © FrancoAngeli
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