PropertyValue
?:abstract
  • Operation Warp Speed and global vaccine research efforts have succeeded in rapidly launching three vaccine candidates for coronavirus disease 2019 (COVID-19) into Phase III clinical trials. A recent letter from Centers for Disease Control and Prevention (CDC) Director Redfield underscored the possibility of \'large-scale\' distribution of a coronavirus vaccine as early as November 1, 2020. However, recent polling reveals that the majority of Americans remain skeptical of both the safety and efficacy of a potential Covid-19 vaccine. Even more troublesome is the fact that a comprehensive, collaborative vaccine marketing campaign has not been initiated to educate the U.S. public on and encourage widespread Covid-19 vaccination. Accordingly, this article lays out a plan of action, utilizing proven immunization marketing strategies and novel approaches, that could be used to combat vaccine hesitancy toward Covid-19. A vaccine may indeed be our ticket out of this pandemic, but targeted marketing is needed to increase public optimism toward that fact.
is ?:annotates of
?:creator
?:doi
  • 10.1080/21645515.2020.1831859
?:doi
?:journal
  • Human_vaccines_&_immunotherapeutics
?:license
  • unk
?:pmid
?:pmid
  • 33079612.0
?:publication_isRelatedTo_Disease
?:source
  • Medline
?:title
  • The Missing Link in the Covid-19 Vaccine Race.
?:type
?:year
  • 2020-10-20

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