zkq4mu4 | Knowledge4COVID-19

Property	Value
?:abstract	Marketing lays dying, felled by two fatal blows: 1) the shift in control of brands from marketer to consumer; and 2) the shift of many marketing functions from marketing to Big Data, algorithms, and data analytics. To resurrect marketing, we need to fundamentally refocus on marketing in a digital age.
is ?:annotates of	<https://research.tib.eu/covid-19/entity/0zkq4mu4_hasAnnotation_C0413399>
?:creator	<https://research.tib.eu/covid-19/entity/Belk%2C_Russell>
?:doi	<https://research.tib.eu/covid-19/entity/10.1007/s13162-020-00182-9>
?:doi	10.1007/s13162-020-00182-9
?:externalLink	<https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7642859/>
?:journal	AMS_Rev
?:license	no-cc
?:pdf_json_files	document_parses/pdf_json/8078552d112b888bfc3f25b5bd0f831efdbcf7ce.json
?:pmc_json_files	document_parses/pmc_json/PMC7642859.xml.json
?:pmcid	<https://research.tib.eu/covid-19/entity/PMC7642859>
?:publication_isRelatedTo_Disease	<https://research.tib.eu/covid-19/entity/COVID-19>
?:sha_id	<https://research.tib.eu/covid-19/entity/8078552d112b888bfc3f25b5bd0f831efdbcf7ce>
?:source	PMC
?:title	Resurrecting marketing
?:type	<https://research.tib.eu/covid-19/vocab/Publication>
?:year	2020-11-05

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