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?:abstract
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The article is aimed at highlighting the current tendencies in the global tourism market, substantiating the specifics of market dynamics in the context of the COVID-19 pandemic, and finding ways to diversify the tourism product in order to minimize the risks of significant losses of the tourism industry The article focuses on the problems of a significant downward trend of tourist activity at the present stage caused by the spread of coronavirus around the world, the emergence of a new strain of which (2019-nCoV) was confirmed in December 2019 in Wuhan (China) The experts\' views on the effects of the intense spread of the virus over the world, which can be not only fatal to humans but also harmful to the world economy, especially for the sphere of international tourism, are analyzed Tendencies in the losses of tourism industry from COVID-19 and large-scale measures to contain it at the level of the world\'s regions are defined The forecasts of a fall in employment in the travel and tourism sector at the regional level are substantiated The approaches of the governments of some touristic attractive countries of the world to planning the restoration of tourism business in the conditions of lifting the quarantine measures are systematized The expediency of diversification of the tourism product is substantiated, which takes on a special relevance in the face of modern challenges and threats to the international tourism activities It is proved that the development of rural tourism is a priority sphere for Ukraine, which allows to solve a number of important problems for the country\'s economy: minimize the migration of people from rural areas;provide employment opportunities for rural youth, ethnic minorities;reduce poverty;preserve cultural heritage
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