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Everyone in the planet is now familiar with the concept of \'social distancing\'--isolating yourself in order to slow the spread of a contagious disease, and this behavior is critically important in a coronavirus (COVID-19) world Unfortunately, some financial planners have for years practiced what Henebry calls \'digital distancing\'--the act of isolating yourself or your company by not having a meaningful digital presence Digital distancing could prove fatal in a world where social distancing has brought traditional face-to-face interactions to a standstill The tide is out, and your digital presence is being tested The remedy for self-limiting digital distancing habits is simply embracing digital transformation This involves: (1) changing your mindset;(2) creating new content;and then (3) delivering it regularly through social media platforms like LinkedIn, YouTube, Facebook, Instagram, and Twitter
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Journal_of_Financial_Planning
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Your Digital Presence Is Being Tested in a Social Distancing World
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