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To describe the communicative performance of president Pedro Sánchez during the coronavirus crisis, we analyze seven speeches pronounced between March 13th and 28th Basing on the attribute selection at agenda building’s second level, a content analysis was practised, in search of the aspects most highlighted by Sánchez Afterwards they were compared to the public agenda, by collecting the results of the barometer of the Spanish Center of Sociological Research;and with the media agenda, we revised a study about the topics that the digital media linked the most to Sánchez These outfits focused more than him on health system issues Finally, we analyzed his non-verbal communication, in which fear expressions prevailed The characteristics most attributed by Sánchez to this crisis were the political situation, the impact on services and the conflict rethoric Although the citizens agreed on the importance of the economic situation, they kept regarding it as problematic © 2020, Associacao Iberica de Sistemas e Tecnologias de Informacao All rights reserved
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