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From the Introduction: Whether your community has been hit hard by COVID-19 [coronavirus disease 2019] or has been relatively unscathed so far, one thing has remained constant Messages from government leaders and even public health officials have been all over the map, leaving in their wake much confusion and anxiety One reason for this: Principles of crisis communication have often been ignored by officials, experts, journalists, and other commentators during this early phase of the COVID-19 pandemic Key points like \'Don\'t over-reassure,\' \'Proclaim uncertainty,\' and \'Admit mistakes\' make for good leadership during infectious disease outbreaks and help us all cope These principles are fairly well established Not that there is hard evidence to support them all Much like public health experts, crisis communication experts must often lean on intuition and experience, making claims that are plausible (and fervently espoused) despite lack of hard proof But it is safe to say that most crisis communication professionals would agree with the six principles detailed below, though some might disagree with our specific critiques of how so many COVID-19 communicators have flouted these principles COVID-19 (Disease);Communication in crisis management;Communication in public health
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