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Iannotta discusses the need for the air transportation industry to innovate back into the air He foresees lots of reasons to be confident that the industry can rise from the COVID-19 pandemic in part on the strength of business and technical innovations There\'s too strong a research and development community around the world that will prove how innovations will be relevant Based on where we are now in the pandemic, it must be tempting for executives to look at TV clips of people shoulder to shoulder at bars in some US cities and wonder if maybe customers won\'t in fact mind returning to packed aircraft and soon Maybe surviving is just a matter of hunkering down with some government aid and dwindling rainy day funds The survivors in the transport industry will be those who adapt rather than simply attempt to wait out the pandemic They will achieve a critical mass of confident travelers sooner While he don\'t know what the innovations will be, he is certain that it will make all the difference
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Innovating our way back into the air
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