?:abstract
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Economic knowledge is organized in two well-known schools: classical or neoclassical school and Keynesian or neo-Keynesian school, which historically have devoted themselves to refuting each other ideas and foundations from their own economic approaches Despite this polarization, there are principles both schools share, which have survived this ideological war, and are easily observed in a simple analysis of aggregate data This article rescues from history the Keynesian paradox of frugality or thrift, and extends its application to the business world There for, highlighting, that, during times of Dinancial crisis or short economic cycle, moderation in spending, both in private consumption and in business cost, has a detrimental effect on the income of economic agents resulted from the aggregate demand contraction of the economy The Keynesian paradox of thrift has been observed in main Digures of the 2008 Dinancial crisis, and everything seems to suggest it will again have an impact in the world Dinancial crisis caused by the COVID-19 virus pandemic
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