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Preferably, this should be done by a completely independent agency such as the Office for National Statistics or the National Audit Office, not by a government executive agency such as Public Health England or the Department of Health and Social Care, or in No 10 press briefings, which often pick data reference points to suit reputation [ ]don’t make public statements that are laughably at odds with reality in plain sight, for instance claiming that our pandemic preparedness has been “world class,”2 or that NHS staff are having no problem getting tested for covid-19,3 or that there was no mass discharge of hospital patients to care homes 4 If you’re going to announce a new policy, don’t do it by leaking it to selected media outlets in advance of announcements Don’t suppress or scare frontline NHS workers, or senior managers, to prevent them speaking out on issues of concern in social or mainstream media, in turn damaging morale and trust 5 Be open with appointments to key public agencies, such as NHS Track and Trace or the new National Institute for Health Protection, and when big public contracts are awarded
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