PropertyValue
?:abstract
  • Individuals act on information that connects to their daily lives In emergencies like the COVID-19 pandemic, these connections are central to maintaining individual health and community safety Making such connections requires an understanding of audience perceptions;the better technical communicators address these perceptions, the more successful their materials can be This article presents a cognitive framework, based on script theory, to help identify and address such factors in the COVID-19 crisis and in future public health challenges
?:creator
?:journal
  • Journal_of_Business_and_Technical_Communication
?:license
  • unk
?:publication_isRelatedTo_Disease
?:source
  • WHO
?:title
  • Creating Scripts for Crisis Communication: COVID-19 and Beyond: JBTC
?:type
?:who_covidence_id
  • #961254
?:year
  • 2021

Metadata

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