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Uncertainty, fear, and confusion are the typical phenomena the communication management has to deal with during a crisis In an emergency situation, public and corporate communication should follow some “golden” rules, that are common but also adaptable to specific contexts (issues, countries, public-private relationships) With regard to the recent Covid-19 pandemic, spread throughout the world and Italy since mid-January 2020 (with more than 3 million cases, source: John Hopkins University, April 26th, 2020), communication dealt with chaotic information This information has been transmitted, also inadvertently, by different sources – institutions, experts commenting on publicly and all the news invaded by dystonic information and data (eventually fake) – and reached individuals, companies, public organizations and media, causing what has been named “infodemic” This analysis focuses on the takeaways a communication manager has to take into account when dealing with an emergency, such as the one Italy is experiencing, and going through to start Phase 2 and 3 of the pandemic cycle Copyright © FrancoAngeli
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