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?:abstract
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Based on the principle of combination of theory and practice, this paper starts with two hypotheses, and studies the changes of target strategies of gourmet we-media, represented by the 10 most influential gourmet we-media in Bilibili Some relevant calculations and questionnaire results are taken as research samples for data analysis and content analysis, and the following conclusions are drawn: firstly, due to the COVID- 19, the content of gourmet we-media has been adjusted in different degrees, and the proportion of homemade food teaching videos has increased Videos related to the social problems caused by the COVID-19 have gained more attention Secondly, during the pandemic, the time for audiences to watch the food video increased At the same time, the audience has a variety of expectations for the contents of food we-media Thirdly, the strategy change of we-media is effective, which is not only conducive to improving their popularity, discussion and actual income, but also can meet the five needs of audience\'s personal use of media, especially to reduce anxiety The research result has timeliness, innovation and exploration in the field of media It is helpful to guide the gourmet we-media to adjust the target strategy in response to public emergencies in time, so as to achieve sustained and good development, with high reference and inspiration value for the gourmet we-media industry
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