qt1pu8wp | Knowledge4COVID-19

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?:abstract	This commentary presents a dissenting point of view on some of Key et al.’s (AMS Review, 2020) observations concerning the relevance and rigor of scholarly research in marketing, impact of scholarly research in marketing on research in other disciplines, and influence of the marketing function in firms at the top management level.
is ?:annotates of	<https://research.tib.eu/covid-19/entity/qt1pu8wp_hasAnnotation_C0026837> <https://research.tib.eu/covid-19/entity/qt1pu8wp_hasAnnotation_C1825598>
?:creator	<https://research.tib.eu/covid-19/entity/Varadarajan%2C_Rajan>
?:doi	10.1007/s13162-020-00180-x
?:doi	<https://research.tib.eu/covid-19/entity/10.1007/s13162-020-00180-x>
?:externalLink	<https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7643090/>
?:journal	AMS_Rev
?:license	no-cc
?:pdf_json_files	document_parses/pdf_json/c1ba4bff168d1a2a1fbd64374b0c9324d31164c9.json
?:pmc_json_files	document_parses/pmc_json/PMC7643090.xml.json
?:pmcid	<https://research.tib.eu/covid-19/entity/PMC7643090>
?:publication_isRelatedTo_Disease	<https://research.tib.eu/covid-19/entity/COVID-19>
?:sha_id	<https://research.tib.eu/covid-19/entity/c1ba4bff168d1a2a1fbd64374b0c9324d31164c9>
?:source	PMC
?:title	Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
?:type	<https://research.tib.eu/covid-19/vocab/Publication>
?:year	2020-11-05

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