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Benzell et al discuss the need to reduce the transmission risk of COVID-19 to boost business value Starting business meetings with a handshake, laughing with friends in a bustling restaurant, or squeezing onto a crowded commuter train: Before the coronavirus pandemic, these were the completely unremarkable events of everyday life But in the absence of an effective vaccine or test-and-trace system, these activities now carry deadly risks Naturally, individuals, businesses, and governments have taken dramatic actions to reduce the number of social interactions to prevent the spread of COVID-19 and a deepening of the pandemic Reducing social contact to slow the spread of the virus has had a major impact on the US economy, but not all businesses have been equally affected Some companies provide better trade-offs Those offering more social and economic importance per social interaction that poses potential risks face less government regulation and a smaller reduction in visits from fearful customers Governments, businesses, and individuals should seek to maximize the bang for their buck from social interactions And organizations that can boost their value-risk trade-offs are even in a position to benefit from the crisis
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