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Rarely are the incentives of portfolio managers aligned with those of companies’ stakeholders. In this article, I use access to the founder of Wright Capital, a wealth management company that has U$600 million under management, to explore the dynamics of sustainable finance and impact investment amidst the covid19 crisis. Pointedly, Wright Capital is a consumer of financial products related to the sustainability domain. As such, it encounters many of the supply-side obstacles that have been observed by researchers; chiefly among it, few specialized funds, the prevalence of green washing, and difficulties in disentangling ESG scores from other companies’ characteristics (larger companies tend to provide more detailed information on their environmental and social initiatives).
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